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LearnInvesting.com (http://www.learninvesting.com)
In order to gain a better understanding of the business of LearnInvesting.com, Web Promotion HQ recommended a consulting phase for the project. Not only did we need to gain a better understanding of their business, but they needed to go through the mental process of uncovering the barriers that existed to success online. Throughout the research and discovery process, we helped them isolate where the greatest opportunities existed for them to grow using the internet as a strategic business weapon. Our resulting recommendation was not to create a single site, but to create a group of sites divided by the services provided and the goals to be met. The result is a cohesive group of sites that are perfectly positioned to attract, convert and retain their respective audiences. Additionally, we recommended the creation of a doorway site to give additional value-added services to their constituents and provide a gateway to LearnInvesting.com.
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