KingCake.com (http://www.kingcake.com)

KingCake.com is a Producer to Consumer king cake sales channel which identified search engine optimization to be a major component of its campaign to attract new customers. The decision was simple: the volume of people searching the web for king cakes is huge and growing. KingCake.com recognized this as a competitively priced and effective way to connect with qualified new customers.

After researching how users are searching for king cakes on the Internet, Web Promotion HQ developed a solution that combined Search Engine Optimization as well as category and demographic research to deliver products directly to customers shopping for king cakes online. Web Promotion HQ's solution has exceeded expectations, establishing a stream of targeted traffic to KingCake.com Internet properties with a favorable conversion rate.

King Cakes is an ultra niche product sold by KingCake.com.